Applied Growth Technologies

How we would get started together

This is what we would do for your business: five steps in the first 30 days, then a steady weekly, monthly and quarterly rhythm. Nothing here starts until you say go.

Two numbers that would help us Both are optional, and rough figures are fine. They tell us where to look first. What you type is saved in this browser only.

Part one · first 30 days

Getting set up

We start by reviewing what you already have. No new ad runs until we know your tracking can be trusted.

Step 1

Review your Google Ads, Meta and GA4 tracking

Before we change anything, we look at what is already running and whether the numbers behind it are accurate.

  • Google Analytics (GA4)
  • Do you have GA4, is it on every page, and is it collecting data today?
  • Are phone calls, form submissions and bookings set up as key events?
  • Is GA4 linked to Google Ads and Search Console?
  • Google Ads
  • Review the account structure and the last 90 days: spend, leads, and which campaigns and keywords produced them.
  • Check conversion tracking: what counts as a conversion, and whether each call and form is counted once.
  • Read the search terms report to find spend going to searches you do not want.
  • Meta (Facebook and Instagram)
  • Is the Meta Pixel installed and recording leads? Is the Conversions API in place?
  • Review the last 90 days: spend, results, cost per lead, and how boosted posts compare with ads.
  • Confirm who owns the business portfolio, Page, ad account and pixel. They should all be yours.
  • What you get
  • A short written summary of what is working, what is broken and what is missing.
  • Tracking fixed and tested with a real test call and a test form submission.
  • One Google Search campaign and one Facebook and Instagram campaign, launched once the tracking is confirmed.
  • You own every account, and ad spend is billed by Google and Meta to your card directly.
Step 2

Website inventory: SEO and AI search readiness

A page-by-page look at what your site has, what is missing, and whether search engines and AI assistants can read and trust it.

  • SEO inventory
  • List every page with its title, meta description, H1 and target keyword. Flag duplicates and blanks.
  • One page per service and one per main service area. Note the gaps.
  • Check for broken links, redirect chains and pages that return errors.
  • Run PageSpeed Insights on the home page and top service page, on mobile. Record Core Web Vitals.
  • Business name, address and phone match the Google Business Profile exactly, on every page.
  • Structured data in place: LocalBusiness, Service, FAQ and reviews where they apply. Validate with the Rich Results Test.
  • AI search readiness
  • robots.txt does not block AI crawlers by accident: GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended.
  • Key content is in the page HTML, readable without JavaScript, images or PDFs.
  • Each service page answers the questions customers ask (price range, timing, area served, what is included) in plain sentences near the top.
  • Trust signals are on the site as text: licenses, years in business, named owner or team, reviews, guarantees.
  • sitemap.xml exists, is current and lists every page that should be found.
  • You get a prioritized fix list: quick wins this month, larger items scheduled.
Step 3

Google Business Profile review

For a local business this is the most-seen listing you have. It drives the map results and feeds Google's AI answers.

  • Your profile is verified and you are the primary owner. You add us as a manager.
  • Primary category is the best match for the main service. Secondary categories cover the rest.
  • Services list, service areas, hours and holiday hours are complete and current.
  • Description is written for customers and names the services and area served.
  • Website and booking links work and carry tracking tags so GA4 shows the profile as a source.
  • Photos: logo, cover, team, vehicles or storefront, and recent work. Note the date of the last upload.
  • Reviews: record count, average rating and how many have an owner reply. Reply to everything unanswered.
  • We set up your short review link and a simple ask-for-a-review routine after each job.
  • Search for duplicate or old listings for the business and request removal or merge.
  • Link the profile to Google Ads so location and call details can show on ads.
Step 4

Google Search Console

The only place Google tells us directly which searches the site shows up for and which pages it will not index.

  • Verify a domain property by DNS record. You are the owner and we are added as a full user.
  • Submit the sitemap and confirm it reads without errors.
  • Review the Page indexing report. List every important page that is not indexed and why.
  • Export the last three months of Performance data: top queries, top pages, clicks, impressions, average position. This is the baseline.
  • Check Core Web Vitals, HTTPS, Manual actions and Security issues. All should be clear.
  • Link Search Console to GA4.
  • Set up Bing Webmaster Tools by importing the site from Search Console.
Step 5

Showing up in Perplexity and other AI answers

Customers now ask AI assistants who to hire. We check whether you are named, and work on the sources those answers are built from.

  • Write ten questions a customer would ask, such as "best [service] in [city]" and "how much does [service] cost in [city]".
  • Ask each one in Perplexity. We record whether you are mentioned, which competitors are, and which websites are cited as sources.
  • Run the same ten in ChatGPT and in Google (AI Overviews). Save the results as the baseline.
  • For every source that keeps getting cited (directories, review sites, local lists, trade associations), get you listed or updated there.
  • Publish or rewrite a page that answers each question directly, with the answer in the first paragraph.
  • Confirm PerplexityBot and the other AI crawlers from Step 2 can reach those pages.
  • Keep name, address, phone, services and hours identical everywhere the business is listed.
  • Put a monthly re-test of the same ten questions on the calendar.

Part two · every month after

Ongoing plan

Five channels, each on a fixed rhythm. We agree your budgets at kickoff and review them with you monthly.

Channel
Every week
Every month
Every quarter
PostingGoogle Business Profile, Facebook, Instagram
  • One Google Business Profile post
  • Two or three Facebook and Instagram posts
  • Reply to comments, messages and new reviews
  • Plan next month's calendar: finished jobs, reviews, offers, tips, team
  • Collect new photos and videos from you
  • Review which post types earned calls and clicks, and drop the ones that did not
BoostingPaid reach for posts that already work
  • Check results on the active boost
  • Boost the one or two best-performing posts to the local area for five to seven days
  • Record cost per result for each boost
  • Compare boosts with regular ads and move budget to whichever brings cheaper leads
Facebook adsAlways-on lead campaign on Facebook and Instagram
  • Check spend, leads, cost per lead and frequency
  • Pause ads that are clearly losing
  • Confirm every lead reached you
  • Add two or three new creatives
  • Test one thing at a time: image, headline or offer
  • Refresh the retargeting audience of site visitors and people who engaged
  • New offer or seasonal angle
  • Review audiences and placements
Local Services AdsGoogle's pay-per-lead ads, where your type of business qualifies
  • You answer every lead quickly; missed calls hurt ranking
  • Mark each lead as booked or not and rate its quality
  • Check weekly budget against lead volume
  • Ask recent customers for reviews
  • Review job types, service areas and hours
  • Compare cost per booked job with Google Ads
  • Confirm license, insurance and verification documents are current
Google AdsSearch campaigns for people looking right now
  • Read the search terms report and add negative keywords
  • Check spend, conversions and cost per lead
  • Spot-check that call and form tracking still fires
  • Test new ad copy against the current best
  • Shift budget toward the keywords and hours that convert
  • Review the landing page against the ads
  • Add a campaign for the next service once the first one is profitable
  • Consider remarketing or Performance Max only after Search is working
Monthly reportLeads by channel, cost per lead, booked jobs where known, what we changed, and what we will do next month. One page.
Monthly visibility checkRe-run the ten AI questions, pull Search Console queries, and note Google Business Profile calls, direction requests and new reviews.
Quarterly review callCompare against the starting numbers from Step 1, agree the next quarter's budget split, and repeat the website inventory.